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November 2016: Blog Net Income Report

Welcome to the November 2016 blog net income report!

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I have been watching many people around the blogosphere disclose their monthly online income, and quite honestly, I thought it would be a good idea to do the same. I am not disclosing any income from my day job as a Corporate Finance Manager. Instead, this will serve as a marker for the additional earnings I achieve as a result of my online endeavors and various side gigs.

Please understand that I am not disclosing this to make anyone jealous, only to serve as a very visual and tangible reminder that any of you reading this can achieve the same results…probably better even!

Category Explanations:

Advertising Sales: These are direct advertisements from various media companies. I have several sites which I own and have sectioned off that amount that I earn from those. I also place ads for clients of mine as well. These are other bloggers that I find advertising for, in which I keep a small percentage of the earnings for myself.

AdSense/Clickable Ads: These are the earnings I get from all of those banners you see spread throughout sites…they could be on the sidebar or even within the article itself. I actually keep the ads hidden and the only people that see them are the ones that find me through a search engine like Google or Yahoo. This way my more loyal readers aren’t bothered by the additional clutter and noise. This is an area I am always looking to increase.

Affiliate Earnings: These are the earnings you receive from selling other peoples (or your own) products on your website. Think of major players like Amazon Affiliates. If you put up their affiliate links people can buy items from Amazon from your site directly, which in turn earns you a portion of that revenue.

Misc Earnings: There will be always miscellaneous ways of earning income and racking up expenses! This misc. buckets is a collection of many items, some are recurring while others are one-off items. I might write an article for a major site and get paid $50 to do so. Or perhaps I help someone with organic link building. I also offer some minimal paid services for blog coaching and helping others start blogs…this earns me some additional income, but I haven’t widely publicized and advertised it to really grow that part of the business yet.


Summary and Conclusion


So, my net income is just about $15k this month. That is a $3k improvement over last month, but still far below the $20K+ run rate I had been at this year. That being said, I have a ton of receivables dropping into December. So I have a feeling that December is going to look like a lot better of a month due to strong November sales but poor collections on my part. An online business is just like any other, you have to hound your customers to pay on time! 

Personal site sales are an important trend because they reflect advertising on sites that I own and control. This important because there is full autonomy and less negotiations and time involved with ad placements. As I mentioned before, I have been investing a lot of time, money, and resources into buying up more sites as the months roll on. I expect to see this upward trend continue. There has a been a small uptick in affiliate earnings, though almost too little to even discuss. This could be a result of my SEO and Social Media efforts, or simply a function of the holiday shopping/spending season.

There is also an increase on the expense side, but mostly related to technical services. I have my awesome tech person working on setting up a streamlined email system for my many many different sites. I get inquiries via 50 different contact forms on a daily basis, and this is going to send all inquiries into one inbox at a quicker and more accurate rate. This means reliability in receiving your questions and comments, and a quicker turnaround time on replying to all of you. I’m also working on creating a unified business site that encompasses all of my services. The new company is called Search-Ladder, LLC. So the email and responses will start going out under this new email/domain. I like the new name which took me a while to come up with. It represents what we do best…increase your search engine rankings via creative and original content, organic link building, and all things SEO! We literally help you climb the search results ladder!

Also, don’t forget, I am putting the money to good use, maxing out all retirement accounts available to me, including an SEP IRA. I also purchased my first rental property a couple months ago and just recently purchased another rental property in a state known for vacation rentals…so I will let you know more about that in a future post. Rental property is all part of my continuing efforts to diversify my income and minimize my risks.

If you are interested in earning online income, and making $200,000 blogging, trust me it can be done! I’m telling you, the internet has opened up possibilities that used to be non-existent. If I can start a website and earn money, then literally everyone else in the world can too! You just need to have a little patience, and a little persistence. If you’re inspired, I included a banner below for BlueHost, this was the Hosting company that I started with as well. They help you setup your site for free, and are one of the cheapest and more reliable hosting companies in the game!

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