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December 2016: Blog Net Income Report

Wow, what an impressive month of online earnings! This is how to make a blog work for you!

Happy New Year and welcome to the December 2016 blog net income report!

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I have been watching many people around the blogosphere disclose their monthly online income, and quite honestly, I thought it would be a good idea to do the same. I am not disclosing any income from my day job as a Corporate Finance Manager. Instead, this will serve as a marker for the additional earnings I achieve as a result of my online endeavors and various side gigs.

Please understand that I am not disclosing this to make anyone jealous, only to serve as a very visual and tangible reminder that any of you reading this can achieve the same results…probably better even!

Category Explanations:

Advertising Sales: These are direct advertisements from various media companies. I have several sites which I own and have sectioned off that amount that I earn from those. I also place ads for clients of mine as well. These are other bloggers that I find advertising for, in which I keep a small percentage of the earnings for myself.

AdSense/Clickable Ads: These are the earnings I get from all of those banners you see spread throughout sites…they could be on the sidebar or even within the article itself. I actually keep the ads hidden and the only people that see them are the ones that find me through a search engine like Google or Yahoo. This way my more loyal readers aren’t bothered by the additional clutter and noise. This is an area I am always looking to increase.

Affiliate Earnings: These are the earnings you receive from selling other peoples (or your own) products on your website. Think of major players like Amazon Affiliates. If you put up their affiliate links people can buy items from Amazon from your site directly, which in turn earns you a portion of that revenue.

Misc Earnings: There will be always miscellaneous ways of earning income and racking up expenses! This misc. buckets is a collection of many items, some are recurring while others are one-off items. I might write an article for a major site and get paid $50 to do so. Or perhaps I help someone with organic link building. I also offer some minimal paid services for blog coaching and helping others start blogs…this earns me some additional income, but I haven’t widely publicized and advertised it to really grow that part of the business yet.

Summary and Conclusion


Well, I officially hit my highest 1 month earnings ever…over $53,000 in one month! Back in January I hit my previous all-time high of $44,000 and thought I would never beat that month again. Fortunately, I can say I was wrong. Coming off a slow November of $15,000, I more than tripled that amount in December. I see a strong January coming as well, albeit not to the tune of 50k plus, but still a better than average month I believe.

A couple important take-aways from this month that I want to note. First, I am seeing a slow uptick in affiliate earnings. My highest one month ever of $350. This isn’t an amount to write home about but still an increase and something I have been targeting. My new company branding efforts are getting off to a slow but solid start. Search-Ladder, LLC email address is now in full use and I’m slowly transitioning communications with my regular contacts to that email. I have also set up all of the contact forms on my many sites to directly send to the Search-Ladder email. This means less time logging into 50 different email accounts and a unified response from 1 address to make communications to my customers more transparent and easier to understand. Lastly, my efforts to buy more sites this past month was at a stand still. I actually was put into contact with a few interested parties but couldn’t come to an amicable agreement with any of them. I am going to spend some serious time in the first quarter of this year finding suitable blogs that are willing to sell at a reasonable price.

Also, don’t forget, I am putting the money to good use, maxing out all retirement accounts available to me, including an SEP IRA. I also purchased my first rental property a couple months ago and just recently purchased another rental property in a state known for vacation rentals…so I will let you know more about that in a future post. Rental property is all part of my continuing efforts to diversify my income and minimize my risks.

If you are interested in earning online income, and making $200,000 blogging, trust me it can be done! I’m telling you, the internet has opened up possibilities that used to be non-existent. If I can start a website and earn money, then literally everyone else in the world can too! You just need to have a little patience, and a little persistence. If you’re inspired, I included a banner below for BlueHost, this was the Hosting company that I started with as well. They help you setup your site for free, and are one of the cheapest and more reliable hosting companies in the game!


  1. OMG It Is Incredible, Your Income Report Motivated me. Thanks For Sharing

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