From the BlogSubscribe Now

July 2015: Blog Net Income Report

This is inspiring to see: people saving money and sharing a growing net worth number, so finances aren't all hush hush all the time. It's good to know how I am doing with saving versus other people my own age, and where I should set my goals as we get older and settle into new phases of life, like saving money when we have a family and when we buy a house.


Welcome to the July 2015 blog net income report! Below I will illustrate my total revenue for the month, as well as the detailed revenue streams. I will also show my total blog expenses for the month, and thus we will wind up with my monthly net income.

I have been watching many people around the blogosphere disclose their monthly online income, and quite honestly, I thought it would be a good idea to do the same. I am not disclosing any income from my day job as a Corporate Finance Manager. Instead, this will serve as a marker for the additional earnings I achieve as a result of my online endeavors and various side gigs.

Please understand that I am not disclosing this to make anyone jealous, only to serve as a very visual and tangible reminder that any of you reading this can achieve the same results…probably better even!

Category Explanations:

Advertising Sales: These are direct advertisements from various media companies. I have several sites which I own and have sectioned off that amount that I earn from those. I also place ads for clients of mine as well. These are other bloggers that I find advertising for, in which I keep a small percentage of the earnings for myself.

AdSense/Clickable Ads: These are the earnings I get from all of those banners you see spread throughout sites…they could be on the sidebar or even within the article itself. I actually keep the ads hidden and the only people that see them are the ones that find me through a search engine like Google or Yahoo. This way my more loyal readers aren’t bothered by the additional clutter and noise. This is an area I am always looking to increase.

Affiliate Earnings: These are the earnings you receive from selling other peoples (or your own) products on your website. Think of major players like Amazon Affiliates. If you put up their affiliate links people can buy items from Amazon from your site directly, which in turn earns you a portion of that revenue.

Misc Earnings: There will be always miscellaneous ways of earning income and racking up expenses! This misc. buckets is a collection of many items, some are recurring while others are one-off items. I might write an article for a major site and get paid $50 to do so. Or perhaps I help someone with organic link building. I also offer some minimal paid services for blog coaching and helping others start blogs…this earns me some additional income, but I haven’t widely publicized and advertised it to really grow that part of the business yet.

July Net Income

Summary and Conclusion

I totaled nearly $7,300 this month, which is about a 20% increase in profit month over month…not bad for additional side income. This was one of those months that actually appeared to be VERY slow in terms of sales volume. The upside is that it was a high margin month. I’ve mentioned before I am a Corporate Finance Manager for a large automotive supplier, as such, it’s my job to take note of sales, margin, and profit fluctuations by month. So it’s only natural I would do the same with my blogging business. I generally get about twice as many sales orders a month than I did in July, but my per unit sales prices were significantly higher for various reasons, and I kept expenses low as well. Not every month can be a slam dunk when it comes to sales volume, so it’s nice to keep my costs low during those months.

My partner, whom you can see in the revenue split line, is going to stat helping out writing for some of my other sites, and submitted his first 5 articles for the coming month, so you can see that additional expense this month. As always, I will continue to write for this site.

Lastly, many of you may have read my journey of increasing my net worth $400,000 in just 4 years that I shared awhile back. I’ve been asking each month in these income reports if any of you would be interested in seeing a monthly net worth update as well. Well, if you were paying attention, I finally published my first net worth update for June, and will continue doing so for the foreseeable future.

If you are interested in earning online income, and making $200,000 blogging, trust me it can be done! I’m telling you, the internet has opened up possibilities that used to be non-existent. If I can start a website and earn money, then literally everyone else in the world can too! You just need to have a little patience, and a little persistence. If you’re inspired, I included a banner below for BlueHost, this was the Hosting company that I started with as well. They help you setup your site for free, and are one of the cheapest and more reliable hosting companies in the game!


  1. Congrats on a great month! A 20% increase month-over-month is definitely awesome!

  2. Thanks for posting the details, I’m always keen on reading income post! Actually, reading Michelle’s regularly encouraged me to start my own blog 🙂
    Knowing what others earn don’t make me jealous or envy, it makes me motivated and I think to myself ‘If they can do, I can do, too!’ Seems I missed the net worth update, need to check that out.

  3. It was simply amazing . Congrats! Your online income report has inspired me to try harder. In July, I received USD267 from google adsense and USD 35 from affliate programs.

    Skytech – Blogger from Malaysia

  4. Hey Justin, Great month for you, congrats. Your advertising income is outstanding 6K+, I hope all your web sites are going great. Good Luck.

  5. Wow! Your extra income is amazing! I REALLY need to get in on that action. My income for the year is embarrassing, probably what you make in 3 months on your side jobs. I have a degree in public relations you’d think it would be easier but I’ve just been kicking rocks every corner I round. I was wondering if you would know where to start when wanting to start an online store. I don’t really want to use hyena cart or ebay anymore I want to set up my own personal website and make it pop up in Google when people search for the items I’m selling. Any ideas where to start? Thanks!

    • Hi Jessika, great to hear from you, it’s been while 🙂 Unfortunately online stores are not my specialty, sorry. As for “popping up” in Google, that is what we refer to as Search Engine Optimization (SEO), It can certainly be done, but it’s a very expensive endeavor with no guaranteed results. Small sites pay upwards of $10k to get ranked for certain keywords that they want google to recognize. My suggestion, depending on what you are selling, would be to start an online store through Etsy…they attract more targeted traffic than sites like Ebay, and I know a lot of people personally that have experienced success with them.

  6. Congrats on the monthly increase in revenue. What kind of page view counts do you get to generate that kind of adsense money? That is amazing!

    You are ranked #7 on the The Ultimate List of Blogger Income Reports. Congrats!

Join the Discussion!